{"id":696,"date":"2025-07-10T08:51:00","date_gmt":"2025-07-10T06:51:00","guid":{"rendered":"https:\/\/lyma.agency\/proyecto\/pettalks\/"},"modified":"2025-10-08T12:35:02","modified_gmt":"2025-10-08T10:35:02","slug":"pettalks","status":"publish","type":"proyecto","link":"https:\/\/lyma.agency\/en\/project\/pettalks\/","title":{"rendered":"PET TALKS"},"content":{"rendered":"\t
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Turn Brand Plan Week into a hub of inspiration.<\/h2>\t\t<\/div>\n\t\t\t
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Bring every European marketing team into one room and the bar is high. Together with Purina we created PETTalks: our own format to talk about the future of pets and how to build brands that truly connect.<\/p>\n<\/div>\t\t<\/div>\n\t\t\t

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We staged it at Hotel Corinthia in Lisbon, with a set worthy of the content. For three days we orchestrated presentations by leaders from different countries, aligning tone, rhythm
and style so everything flowed with coherence yet kept its personality.<\/p>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n

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We also ran more than fourteen simultaneous workshop rooms, syncing teams from across
Europe without losing a minute. The vibe hit what we wanted: close, energising and purposeful.<\/p>\n

To wrap the week: a themed party in downtown Lisbon Summer Splash.<\/p>\n<\/div>\t\t<\/div>\n\t\t\t

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What happened live worked. But what the client valued most was our prep: caring for detail, bonding with each leader and elevating the format without losing warmth.<\/p>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n

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    <\/ul>
    • location<\/span>Lisbon<\/span><\/li>
    • venues<\/span>Hotel Corinthia | P\u00e1tio da Gal\u00e9<\/span><\/li><\/ul>
      • PAX<\/span>180<\/span><\/li>
      • ACCOMMODATION<\/span>Hotel Corinthia<\/span><\/li><\/ul>
        • services<\/span>Creative Direction\/ Set Design\/ Speaker Coordination\/ Logistics\/ Production of 14 Parallel Workshops\/ Technical Production\/ Venue Ambience<\/span><\/li><\/ul><\/div>\t\t<\/div>\n\t<\/div>\n\t<\/div>\n","protected":false},"featured_media":431,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"cliente":[22],"class_list":["post-696","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","cliente-purina-en"],"acf":[],"yoast_head":"\nPET TALKS - Lyma Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lyma.agency\/en\/project\/pettalks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PET TALKS - Lyma Agency\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lyma.agency\/en\/project\/pettalks\/\" \/>\n<meta property=\"og:site_name\" content=\"Lyma Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T10:35:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lyma.agency\/wp-content\/uploads\/2025\/07\/works-purina-lyma-agency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1635\" \/>\n\t<meta property=\"og:image:height\" content=\"1090\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lyma.agency\/en\/project\/pettalks\/\",\"url\":\"https:\/\/lyma.agency\/en\/project\/pettalks\/\",\"name\":\"PET TALKS - Lyma Agency\",\"isPartOf\":{\"@id\":\"https:\/\/lyma.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lyma.agency\/en\/project\/pettalks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lyma.agency\/en\/project\/pettalks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lyma.agency\/wp-content\/uploads\/2025\/07\/works-purina-lyma-agency.jpg\",\"datePublished\":\"2025-07-10T06:51:00+00:00\",\"dateModified\":\"2025-10-08T10:35:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lyma.agency\/en\/project\/pettalks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lyma.agency\/en\/project\/pettalks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lyma.agency\/en\/project\/pettalks\/#primaryimage\",\"url\":\"https:\/\/lyma.agency\/wp-content\/uploads\/2025\/07\/works-purina-lyma-agency.jpg\",\"contentUrl\":\"https:\/\/lyma.agency\/wp-content\/uploads\/2025\/07\/works-purina-lyma-agency.jpg\",\"width\":1635,\"height\":1090},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lyma.agency\/en\/project\/pettalks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lyma.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PET TALKS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lyma.agency\/en\/#website\",\"url\":\"https:\/\/lyma.agency\/en\/\",\"name\":\"Lyma Agency\",\"description\":\"Less corporate. 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