{"id":1176,"date":"2026-01-03T11:20:27","date_gmt":"2026-01-03T10:20:27","guid":{"rendered":"https:\/\/lyma.agency\/proyecto\/caring-for-conflict\/"},"modified":"2026-04-22T11:40:46","modified_gmt":"2026-04-22T09:40:46","slug":"caring-for-conflict","status":"publish","type":"proyecto","link":"https:\/\/lyma.agency\/en\/project\/caring-for-conflict\/","title":{"rendered":"Caring for conflict"},"content":{"rendered":"\t<div id=\"single-project-composer-block_896641d96acbf2e7b307265b5b784320\" class=\"c-single-project-composer\">\n\t\t\n<div class=\"c-single-project__columns c-single-project__columns--4 c-single-project__columns--align-start\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-2\">\n\t\t\t<h2 class=\"c-single-project__section-title has-custom-title-font-size has-custom-black-color\">A safe space that doesn&#8217;t judge, it only accompanies: that is how we created Noa.<\/h2>\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\">Visually shaping labor conflict resolution without falling into corporate clich\u00e9s is no easy task. That was the challenge: to present eKlevo, CMB Mediala\u2019s new AI-based tool, conveying security, innovation, and a respect for conflict. <\/span><\/p>\n<\/div>\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\">Carol and Montse, its creators, were clear: technology can scale the impact of mediation in companies without losing the human touch. And that had to be evident in every decision. <\/span><\/p>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--1\">\n\t\t\t<div class=\"c-single-project__column\">\n\t\t\t\t<a href=\"https:\/\/vimeo.com\/1168454218\/777711a363?fl=pl&#038;fe=sh\" class=\"c-single-project__section-video c-single-project__section-video--external\" data-glightbox=\"\" data-ratio=\"16:9\">\n\t\t<button class=\"c-single-project__section-video-play\">Play<\/button><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00000.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--1\">\n\t\t\t<div class=\"c-single-project__column\">\n\t\t\t<div class=\"c-single-project__section-spacer\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--4 c-single-project__columns--align-start\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\">We defined the tone from the beginning. If this video were a person, she would be a 50-year-old woman: expert, serene, confident. A presence that inspires trust without imposing.  <\/span><\/p>\n<\/div>\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\">Visually, we mixed artisanal textures with a more technological environment and asked ourselves the key question: how to represent AI in such a delicate context without dehumanizing it? The answer was empathetic neutrality. <\/span><\/p>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--1\">\n\t\t\t<div class=\"c-single-project__column\">\n\t\t\t<div class=\"c-single-project__section-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_01652.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--2 c-single-project__columns--align-start\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-2\">\n\t\t\t<div class=\"c-single-project__section-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-2\">\n\t\t\t<div class=\"c-single-project__section-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02168.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--1\">\n\t\t\t<div class=\"c-single-project__column\">\n\t\t\t<div class=\"c-single-project__section-spacer\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--4 c-single-project__columns--align-start\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\">Instead of an avatar with a face\u2014which triggers gender, age, or \u201crole\u201d biases\u2014we created Noa: a luminous and abstract presence, with organic behavior and subtle warmth.<\/span><\/p>\n<\/div>\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\">To balance that layer, we introduced a clearly human gesture: hands. Soft, present, proactive. The representation of the founders themselves guiding the solution.  <\/span><\/p>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--4 c-single-project__columns--align-end\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-3\">\n\t\t\t\n\t<div class=\"c-single-project__section-video c-single-project__section-video--internal\">\n\t\t<button class=\"c-single-project__section-video-play\">Play<\/button><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><video class=\"c-single-project__section-video-player\" controls data-poster=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_02096-1440x810.jpg\" disablepictureinpicture disableremoteplayback><source src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2.mp4\" type=\"video\/mp4\">Your browser does not support the video tag.<\/video>\t<\/div>\n\n\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-gallery\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02395.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_02984.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--1\">\n\t\t\t<div class=\"c-single-project__column\">\n\t\t\t<div class=\"c-single-project__section-spacer\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--4 c-single-project__columns--align-start\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\">Conflict appears as what it is: irregular, uncomfortable, unstable. And we treated it with care. <\/span><\/p>\n<\/div>\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\"> The evolution is built through color, sound, and rhythm: we start with cold tones and tension, and when eKlevo enters, the piece finds its order, calms down, and shifts toward a warm and neutral palette.<\/span><\/p>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--4 c-single-project__columns--align-end\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-3\">\n\t\t\t\n\t<div class=\"c-single-project__section-video c-single-project__section-video--internal\">\n\t\t<button class=\"c-single-project__section-video-play\">Play<\/button><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><video class=\"c-single-project__section-video-player\" controls data-poster=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_00403-1440x810.jpg\" disablepictureinpicture disableremoteplayback><source src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_1.mp4\" type=\"video\/mp4\">Your browser does not support the video tag.<\/video>\t<\/div>\n\n\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-gallery\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_01113.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs-2_03194.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--1\">\n\t\t\t<div class=\"c-single-project__column\">\n\t\t\t<div class=\"c-single-project__section-spacer\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--4 c-single-project__columns--align-end\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-content\"><p><span style=\"font-weight: 400;\">A visual journey that makes labor tension tangible and lands the brand message: the key is not avoiding conflicts, but caring for them.<\/span><\/p>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n<div class=\"c-single-project__columns c-single-project__columns--4 c-single-project__columns--align-end\">\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-3\">\n\t\t\t<div class=\"c-single-project__section-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639-1440x810.jpg\" class=\"attachment-single-project-media size-single-project-media\" alt=\"\" srcset=\"https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639-1440x810.jpg 1440w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639-300x169.jpg 300w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639-1024x576.jpg 1024w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639-768x432.jpg 768w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639-1536x864.jpg 1536w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639-782x440.jpg 782w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639-200x113.jpg 200w, https:\/\/lyma.agency\/wp-content\/uploads\/2026\/04\/eKlevo_MedialaTech_VF_HQ_sinsubs_04639.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\t\t<\/div>\n\t\t\t<div class=\"c-single-project__column c-single-project__column--span-1\">\n\t\t\t<div class=\"c-single-project__section-list\"><ul class=\"c-single-project__list\"><li class=\"c-single-project__list-item c-single-project__list-item--full\"><span class=\"c-single-project__list-item-title has-custom-subtitle-font-size has-epilogue-font-size\">services<\/span><span class=\"c-single-project__list-item-description\">Creative Direction\/ Conceptualization\/ Scriptwriting\/ Illustration\/ Motion Graphics<\/span><\/li><\/ul><\/div>\t\t<\/div>\n\t<\/div>\n\t<\/div>\n","protected":false},"featured_media":1175,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"cliente":[31],"class_list":["post-1176","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","cliente-eklevo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caring for conflict - Lyma Agency<\/title>\n<meta name=\"description\" content=\"Visually shaping labor conflict resolution without falling into corporate clich\u00e9s is no easy task. 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