“This can’t be done.”
We did it anyway. And it worked.
PepsiCo asked us for a sales meeting. We didn’t want to stage just another meeting. So we went all‑in on an immersive journey. IDEAL Barcelona set the scene: five screens, one message and zero PowerPoints.
We built more than two and a half hours of animated content, designed and integrated for 360‑degree projection. Everything was synced to the speakers, so they only had to do one thing: speak. We handled the rest.
The meeting became a three‑chapter visual trip: individual change, team work and the search for purpose. Each brand got its moment of glory as the entire room morphed into its own 3D universe.
All produced in‑house, inside a venue that told us “this can’t be done.” We did it anyway. And it worked.
After the meeting we moved the group to Valkiria, a space dressed to showcase the day’s new product launches, with hands‑on workshops and a final party to end the day as it deserved.
- LocationBarcelona
- VenuesIDEAL Barcelona : Espacio Valkiria
- PAX160
- ServicesCreative & Narrative Direction/ 360° Audiovisual Content Design & Production/ Immersive Set Design/ Speaker Coaching/ Workshops/ Brand Activations/ Technical Production/ Catering & Final Party