Street Zine

Each season, American Crew releases its international magazine, StreetZine (StreetZine) – a space where the brand visually reinvents itself and connects with its global community. For this edition, we worked side by side to shape the campaign’s visual content.

We handled the full production of the shoot: from planning and scouting to creative direction, filming and post-production, delivering 15+ pieces tailored for different channels.

Two days. Two settings.
Day one in the studio – capturing look changes, portraits and product photography.
Day two at the skatepark – bringing the street edge the concept demanded.

The result was a collection of images and videos used across the magazine, social media and the brand’s internal training platform. Editorial content with intent, built to live beyond the scroll.