The one that’s always there

For its Christmas campaign, Yamaha wanted to shine a light on the new Top Case — an accessory often overlooked, but always there when it’s needed.

From that simple truth, we proposed a conceptual piece where the lead isn’t the bike, or the rider… it’s the box.

Using the client’s own visual material, we built the narrative through animation and stop motion, giving value to the Top Case as the quiet, essential presence it is. No technical breakdowns. No overstatements. Just showing how it holds what matters. As it does. As it always has.

The content lived on social media and in dealerships, as part of a campaign that stepped away from traditional promo tones and leaned into something more human, more relatable, more instantly recognised.