A journey born in nature that flows into the global network of tomorrow.
Utah is ‘The Beehive State,’ the state where Alianza was founded. As a nod to its origins, we chose the bee as a guide.
From there, we built a visual journey through the history of navigation until reaching the network we inhabit.
From there, we built a visual journey through the history of navigation until reaching the network we inhabit.
We built 6 panels and designed a composition for each one, representing different stages of navigation.
Amidst paintings, maps, ships, wheels, radios, and network cables, we assembled each scene by hand.
In parallel, we developed the bee in CGI and integrated it into the shots using tracking, lighting, and shadows to ensure it fit naturally with the footage.
The piece wasn’t meant to reveal everything. It had to raise questions and pave the way for the message that followed.
- Services & DeliverablesCreative Direction & Scriptwriting/ Event Opener/ Stage graphic adaptations (bumpers, loops, outros)/ On-site coordination for lighting sync and speaker entrances